Show your true colors.

PENN Custom Shop Reel Builder

  • Choose your reel.
  • Choose your colors.
  • Choose your engraving.

Build your reel now

CUSTOM SHOP SWEEPS WINNER ANNOUNCED

Congratulations to Jason Kaech from Sedro-Woolley, WA; the winner of a custom International reel spooled with new Berkley Pro Spec monofilament line.

Thank you to everyone that entered.


LEARN MORE

PENN Custom Shop Video


Learn about the PENN Custom Shop in this video with pro staff member George Poveromo

Find a dealer

Find a dealer near you or find out how to purchase your custom PENN reel from one of our online dealers.

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